![]() ![]() By displaying the product in a visual showroom, you immediately lower the threshold for the user to make a purchase. As soon as you are in the position of an online product catalogue, you can display your products on Pinterest in a way that inspires users and mark them with product tags. ![]() Pinterest has two advertisement types for this purpose: Shopping Pins and Collection Pins. Perhaps stimulating catalogue sales is the most interesting form of advertising. Moving images are usually more powerful for people who are discovering a new brand or product.Ĭonsideration This increases the chances of people clicking (or tapping) on your content, leading them to a relevant landing page.Ĭonversions Push your target audience to take action on your website: a subscription to a newsletter, a guide to become inspired, etc. Pinterest divides its purchasing goals in three phases from the marketing funnel.Īwareness Increase your reach and support the notability of your brand and product. As for any other social media channel, you can use Pinterest to advertise according to a concrete goal. ![]()
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